MKG 360- Marketing Communications Discussion- Grantham University.

Ethics in Target Marketing 
Context: Targeting is when a  company is focusing on specific segments when it is promoting. However,  targeting to children, teens, and other vulnerable populations using  emotions can be seen as unethical.
Inquiry: Is targeting unethical or is it a good marketing tactic?
Follow-up: Identify the arguments on both sides of the issue and present your opinion.