Coca Cola Marketing Discussion-Georgia State University.

1.In thinking about the great brand success Coca Cola has experienced, what do they need to think about in the future with respect to communication strategies. Think about both traditional and digital applications and be specific with both media, themes and timing. Answer in couple sentences
2.Coca-Cola is a world-renowned company who’s brand communicates an emotional and social connection to customers (Kotler & Keller, 2016). They develop uplifting advertising campaigns that connect individuals on a global level. The company uses a combination of traditional and digital applications in advertising their products. To remain effective in a growing digital world, they must shift some of their advertising resources to digital applications.